Agadir Travel Guide: Best Things to Do in Moroccoβs Coastal City
Although we haven’t always made it as far south as Agadir on each Morocco trip, this city is one that I always look forward to visiting when we can. My husband went to high school here and considers this city to be his hometown.Β
Located along Morocco’s Atlantic coast, Agadir has a very different feel from cities like Marrakech and Fes. While Marrakech draws visitors with its historic medina, colorful souks, and palaces, Agadir is a modern seaside city known for its long sandy beach, waterfront promenade, nearby mountains, and strong Amazigh culture.
Whether you’re adding Agadir to a Southern Morocco road trip, looking for a relaxing few days by the ocean, or using the city as a base to explore the surrounding region, there’s more to Agadir than simply its beach. From climbing to the old Kasbah for panoramic views to wandering through Souk El Had and taking a day trip to Paradise Valley, Agadir makes a great addition to a Morocco itinerary.
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If you’re planning a trip to Agadir, check out my hotel recommendations for some great places to stay in Agadir or nearby Taghazout.
Corniche
Agadirβs Corniche stretches along the cityβs beautiful beachfront and is a great place to enjoy the cityβs relaxed, coastal atmosphere. Walk along the promenade, stop at one of the many cafΓ©s or restaurants, or simply enjoy views of the Atlantic Ocean. The Corniche is especially lively in the evening when locals and visitors come out to stroll along the water.
Pro Tip: Grab a bite to eat at one of the restaurants with a terrace for great views over the corniche and beach!
Marina
Just north of the Corniche, Agadirβs marina and port offer a different perspective of the city. The marina is lined with restaurants and shops and is a pleasant place to walk along the water. The nearby port is an important fishing hub, and you can often see fishing boats coming and going. Itβs also a great area to enjoy fresh seafood.
There are lots of little cafes and shops next to the Marina which is great for a snack and people watching. We love grabbing ice cream here!Β
Agadir Oufella Kasbah
Perched high above the city, the Agadir Oufella Kasbah offers some of the best panoramic views of Agadir and the Atlantic coast. The original kasbah was largely destroyed in the devastating 1960 earthquake, but the site remains an important part of the city’s history.Β
You can reach the top by car or take the Agadir Oufella Cable Car (TΓ©lΓ©phΓ©rique) for a more scenic experience. The ride itself provides beautiful views over the city, beach, and surrounding mountains.
Souk El Had
Souk El Had is Agadir’s largest traditional market and a great place to experience everyday Moroccan shopping culture. Inside the market you’ll find everything from fresh produce and spices to clothing, leather goods, souvenirs, and household items.Β
Give yourself some time to wander the many aisles, and don’t be afraid to haggle when purchasing goods. I love browsing the souks for souvenirs and handmade goods – the possibilities are endless!
Taghazout
About 30 minutes north of Agadir, Taghazout is a laid-back coastal village best known for its surfing. The surrounding coastline is beautiful, with rocky beaches, ocean views, and plenty of cafΓ©s where you can relax after a day by the water. Even if you don’t surf, Taghazout makes an easy and worthwhile day trip from Agadir.
The last time we visited, we spent several days on a couple beaches in Taghazout. We found restaurants with beach chairs for very cheap and spent the whole day! You can get great seafood right on the beach for a steal.Β
The great thing about beaches in Agadir are they are so shallow, it’s great with kids.Β
There are also some hotels with beautiful beach clubs in Taghazout. I recommend checking out the Hyatt Place Taghazout Bay or other beautiful beach clubs in Taghazout for a great luxury experience at a reasonable price.
Taghazout has surf shops and some cute bohemian bars that are really fun to check out. You’ll find all the surfers in this area!
Sunsets
Whether you catch a sunset at the kasbah, Agadir beach, or in Taghazout – sunsets in this area are absolutely stunning!Β
I love watching the sun set over the water, but really any sunset in Agadir is beautiful.
Agadir offers a different side of Morocco than the countryβs famous imperial cities. With its long Atlantic beaches, lively souks, nearby mountains, and relaxed coastal atmosphere, itβs a great place to slow down and experience a more modern side of Morocco.
For me, Agadir is especially meaningful because we get to visit family and friends here. In my most recent visit, it was a perfect mix of visiting and relaxing on the beautiful beaches (and endless fresh seafood).
Whether you spend a few days enjoying the beach and Corniche, exploring the souk and Kasbah, or venture north to Taghazout, Agadir is well worth adding to a Southern Morocco itinerary. If you follow my Ultimate Southern Morocco Itinerary, Agadir makes a perfect transition from the mountains and desert around Ouarzazate and Zagora to the Atlantic coast before continuing on to Essaouira.
Have you visited Agadir? What’s your favorite part?
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